Is all the effort you put into your web presence paying off?
Social media activation involves reaching beyond your immediate circle to a
broader community online. You can measure the influence your actions have to
see how big your brand is becoming. The Internet is littered with an
innumerable roster of service offerings, so here is a compilation of 8 lesser
known tools that are particularly valuable:
Keyword trends - Trendrr
tracks and compares the trends of any keyword – brand names, executive
officers, and can even compare them to other keywords. Trendrr produces pretty
eye candy charts too.
Twitter account age determination – Digimantra offers a free
tool that displays when an account profile launched.
Twitter account importance
– Tweetreach assesses how wide an impact
an account has. The larger the influence an account has, the more valuable they
are to have in your network.
Post to multiple Twitter
accounts – Hootsuite is a web based app
that is very similar to the popular TweetDeck
but does not require the resource sucking Adobe Air. Hootsuite has a feature
that allows posting of the same tweet to multiple Twitter accounts, which is
especially useful if you facilitate multiple brand identities. Hootsuite also
includes analytics that let’s you see who is clicking on your posts, who is
retweeting your messages, etc.
Free conference calling –
Calliflower operates a convenient
platform that integrates web and phone applications and offers both
other countries local numbers. The web app features live chat on the site.
Calliflower can save the call recording as an MP3 file and post it to iTunes
for free as a podcast. Other nice features include SMS text, e-mail reminders,
and various administrator features.
International VoIP calling
– Truphone is a mobile VoIP service that
is especially useful if your travels take you out of the country and you want
to be able to call back to the
using Wi-Fi rather than setting up your mobile phone with an international
dialing plan.
Your Online Reputation – Online ID Calculator
looks at the strength of your online Identity and reputation. When people perform
a search by name for someone, they judge the results based on both volume and
relevance. Quantity implies that you have something to say. Relevance is of
greater important as it assesses what that quantity of posts say about you, do
they back up your written and oral claims, and ultimately, are you compelling?
Your Online Visibility – Addictomatic instantly creates a custom
page with the latest on any topic or person. It looks at how you show up across
search and social media platforms such as Google, Twitter, Bing, FriendFeed
(part of Facebook), Twingly YouTube, Digg, Flickr, Delicious, BlogLines,
Truveo, Wikio, Yahoo, Technorati, etc.
David Alpern (dalpern@interactivebuzz.com) is
Vice President, Strategic Client Services of Interactive Buzz, LLC., an
experienced Social Media company delivering high performance results for the
comprehensive activation of Social Media strategies.